“Yamaha” joins hand with “Einstein” sending “season five” as a magnet in the “Everyday is SunDay with FINO” campaign

“Yamaha FINO”, a leading automatic motorcycle brand, continues pursuing its “Lifestyle Marketing” strategy via the music marketing with the Hybrid A cappella style, “season five”. The road shows will be also to conduct in five provinces of each national region.


Thai Yamaha Motor Co., Ltd. a market leader in automatic motorcycles said the company would aggressively deploy the “Music Marketing” strategy to extend its previously launched campaign “Open the new experience with Yamaha FINO” that received a great response.

Under the new marketing campaign "Everyday is SunDay with FINO, Yamaha has jointly cooperated with Einstein by Matching Group, a new media and entertainment business unit of Matching Entertainment Co Ltd, offering special returns to its customers.

Soungsuda Manasboonpermpoon, General Manager: Marketing Communications Department of Thai Yamaha Motor Co., Ltd. said after launching special campaigns throughout the year to FINO customers, the company has been preparing a new marketing campaign to provide customers the new experiences under the “Everyday is SunDay with FINO” , starting from December 2009 to March 2010.

In cooperation with Einstein, the season five choirboy artists were brought to present cheerful music in the “Hybrid A Cappella” style, given a modern music that is able to mix with all styles of music. The band is able to perform its live show and many of its songs have been on the top 10 Music Channel chart such as Kae Tua Loek (just a choice) and Rak Kon Mai Mee Tua Ton (love a person with nobody). season five has four members, comprising of Pao – Borworn Atchararattanasopon (bass), Jay -- Ekpol Satirakorn (tenor), Aek -- Sudkhate Jungcharoen (tenor), and Jug -- Sirodom Lorgunpai (baritone).

season five's music style is also harmonized with Yamaha's upcoming marketing activity that one of its “seasons of life” album namely – Everyday is SunDay – contains lyrics, describing traveling, positive thinking and doing every day as Sunday. Selected as a main theme, this song will be used for doing a fully-integrated marketing from producing into a music video in which the four choirboys join acting in riding Yamaha FINO to several interesting tourism spots towards disseminating it to customers via free TV, cable TV and radio channels.

Besides, Soungsuda said that Yamaha would give happiness to its customers by offering exclusive and VIP concerts in everywhere it conducts the roadshow events in 5 provinces nationwide. However, the concerts to be performed by season five are limited to the lucky members of the FINO family only 150-200 seats.

She said the “Everyday is SunDay with FINO” activity would debut on December 1 and the road shows will be conducted during December 24-26, 2009, starting from Chiang Mai province. FINO members in Chiang Mai. The customers would be able to ask for more information at yamaha website and yamaha square nearby. Besides, the FINO customers will be able to win the ticket for this exclusive concert through many special activities at the academic institutes and several local radio stations that Season Five will have an closely interviwed with and giveaway the tickets to the winners.

“We want to reward our FINO clients for all the supports by offering special quality music with the show that closes to the audience will make our clients impressed with the new different experience. In addition, the clients will receive a package of accommodations in where the concerts are taken place. We expect this campaign will satisfied all FINO customers as well as increasing new customers at the same time,” said Soungsuda.

“For the road shows in five provinces, five regions, she said it would serve demands of both old and new customers. This would also reinforce the FINO image, ranking the number one of the automatic motorcycle market with unique marketing that can respond all the customers' needs. We expect this marketing activity will help restore the FINO customers' confidence that FINO is not just a motorcycle, but more than that. What we give the customers is lifestyle in the FINO style, being shown under the “My Fino … My Experience” slogan,” said she.