Sunday, February 7, 2010

AN AIR OF ROMANCE AT SOFITEL BANGKOK SILOM

Relax in style with the one you love. This Valentine's, celebrate your love in luxuriant elegance. The possibilities are endless. Choose Sofitel Bangkok Silom which located in a glamorous metropolis. You’ll be far from the crowd and the night is yours.


And tomorrow, awaken to a leisurely breakfast in perfect privacy. Dally a while, cherish the moment and make it last. You’ll always remember this Valentine’s. And your loved one will love you all the more for your exquisite taste, your extraordinary style, your true appreciation of l’art de vivre. Prices start from THB 9,485++
This Valentine’s, An Air of Romance with Sofitel Bangkok Silom includes:

- Luxurious comfort in elegantly styled accommodation including a Luxury Club Sofitel or a Prestige Club Sofitel Suite, a perfect setting for romance.

- A bottle of champagne on ice delivered to sip any time you wish once during your stay.

- A romantic gift of chocolate or flowers upon arrival for your shared pleasure.
- A wonderful breakfast served in your room every morning.
- The luxury of time, with a late check-out until 4:00 p.m.

For reservations, please go to www.sofitel.com to make it unforgettable with Sofitel’s An Air of Romance.
Conditions:
- Valid from now onwards.

- Offer including accommodation, breakfast served in room each day, and once during your stay a bottle of champagne and a romantic gift , and late check upon availability.
- Hotel Children Policy does apply.

- The above rate is subject to 10% service charge and applicable government tax, effectively 17.7% (to be paid at the hotel), and may vary according to the dates and hotel Terms and Conditions.

- This offer does not apply to groups and cannot be combined with other promotions.
- To benefit from this offer, the guest's credit card details must be submitted.
- The client may benefit from this offer up to 24 hours prior to arrival date.

- No cancellation charge applies up to one day prior to arrival (6:00 pm local time). Beyond that time, one night will be charged.
Sofitel reinvents French elegance in its hotels throughout the world.

Sofitel is the only french luxury hotels brand with a presence on five continents, in more than 50 countries. Sofitel proposes contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, New York or Bangkok, or nestled away in a country landscape in French Polynesia or Brazil, each Sofitel property offers a genuine experience of the French art de vivre.

Sunday, January 24, 2010

Raimon Land Teams Up with Mandarin Oriental, Bangkok in an Exclusive Lifestyle Promotion for The River

Raimon Land, Thailand’s leading property developer, has teamed up with Mandarin Oriental Bangkok, to offer a unique opportunity to discover luxury living along the legendary Chao Phraya River.


By availing of this promotion, buyers of units at The River will be offered an exclusive card, worth up to 200,000 Baht, for their personal use covering night stays, fine dining and pampering spa treatments at the 5-star hotel.

“This is an excellent way to welcome future home-owners of The River to their new neighbourhood. A stay at Mandarin Oriental, Bangkok, one of the world’s most luxurious hotels, will enable them to experience the sumptuous lifestyle along the waterfront,” said Mr Hubert Viriot, Raimon Land Chief Executive Officer.

This outstanding promotion will be offered during the Siam Paragon Luxury Property Showcase 2010, to be held from January 21 to 31 at the Hall of Fame, M Floor, at the Siam Paragon shopping complex.

During this event, Raimon Land will also offer special promotions for its Northpoint project in Pattaya, where each unit has uninterrupted views of the Gulf of Thailand. Praised for redefining beachfront living in the resort city, Northpoint is now in its final stages of completion.

Located on the tranquil Wong-Amat beach, the award winning condominium project offers a mix of luxury units, duplexes and penthouses as well as a generous array of facilities including sky gardens, fitness centre, swimming pools, children’s pool and slide, and tiered sun decks.

Fashion on the Field at the Charity Mercedes-Benz & B.Grimm Thai Polo Open 2010

No real dress code, but since it was a beautiful game, it was nice to look beautiful. Horses were so elegant that they blended well with glamour fashion for the final charity match of the 7th ‘Mercedes-Benz & B.Grimm Thai Polo Open 2010’, on the recent freezing day. The match was recently presided over by H.E.Air Chief Marshal Kamthon Sindhvananda, Privy Councillor and was held at Thai Polo & Equestrian Club in Pattaya. The match was organized by Mr.Harald Link, C.E.O of B.Grimm Group to raise funds for the Chitralada Vocational School project under the patronage of HRH Princess Maha Chakri Sirindhorn. The funds were in aid of providing students with good and useful knowledge through resourceful training to gain future employment.


It was a great way to get outdoors and enjoyed nature, met lots of new people and watched thrilling sports action. Fans of polo match included HRH Crown Prince Abdullah ibni Sultan Ahmad Shah of Pahang, Malaysia, who made time in his busy schedule to cheer the tournament and the polo team flew from Malaysia; Saudi charge d'affaires to Thailand H.E.Nabil Hussein Ashri and wife, Khunying Dhipavadee Meksawan, Phornsake and Lalivan Karnchanachari, Phongthep and Aungkana Chiaravanont, Dumrong and Linda Watanawekin, Jitrsumarn Amatyakul, Suratchada Sasomsub, Kanchari Buranasomphob, Rancha Boribalburibhand, Varavut and Naddaram Pachimsawat, Preerati Bhirombhakdi, Pimpa Hoontrakul and etc.

Earlier in the afternoon, thousand of guests prepared themselves with energetic mix of fun activities such as buffet lunch in opened Marquee, English High Tea, Mercedes-Benz car show, kid polo, pony ride, polo clinic, fortune telling, music by Bangkok Symphony Orchestra. There were variety games creations such as shooting game, lucky draw and many more with lots of prizes. One of the most popular parts of polo match happened at halftime, when spectators were invited onto the field for the stomping divots. During play, polo horses tear up the turf, so replacing the loose clumps of grass with a good stomp was important. It was also a fun way to socialize with fellow fans. At this time, elegant dresses and fancy hats were showed off onto the field.

This seventh edition match were joined by 7 teams which players came from many countries including Pakistan, India, German, Argentina, Ireland, Malaysia, England and Thailand. It was the great run by the horses and skilled rider, so the Harilela the Next Level team powered to victory for Thai Polo Open 2010 match with 8-1 scores over Jogo Elevation team and won the royal trophy.

At the sun went down, the cocktail party was in place and a memorable day concluded with a spectacular display of beautiful fireworks, lighting up the sky over the Thai Polo & Equestrian Club to celebrate the fantastic polo match.

Tuesday, December 15, 2009

“Yamaha” joins hand with “Einstein” sending “season five” as a magnet in the “Everyday is SunDay with FINO” campaign

“Yamaha FINO”, a leading automatic motorcycle brand, continues pursuing its “Lifestyle Marketing” strategy via the music marketing with the Hybrid A cappella style, “season five”. The road shows will be also to conduct in five provinces of each national region.


Thai Yamaha Motor Co., Ltd. a market leader in automatic motorcycles said the company would aggressively deploy the “Music Marketing” strategy to extend its previously launched campaign “Open the new experience with Yamaha FINO” that received a great response.

Under the new marketing campaign "Everyday is SunDay with FINO, Yamaha has jointly cooperated with Einstein by Matching Group, a new media and entertainment business unit of Matching Entertainment Co Ltd, offering special returns to its customers.

Soungsuda Manasboonpermpoon, General Manager: Marketing Communications Department of Thai Yamaha Motor Co., Ltd. said after launching special campaigns throughout the year to FINO customers, the company has been preparing a new marketing campaign to provide customers the new experiences under the “Everyday is SunDay with FINO” , starting from December 2009 to March 2010.

In cooperation with Einstein, the season five choirboy artists were brought to present cheerful music in the “Hybrid A Cappella” style, given a modern music that is able to mix with all styles of music. The band is able to perform its live show and many of its songs have been on the top 10 Music Channel chart such as Kae Tua Loek (just a choice) and Rak Kon Mai Mee Tua Ton (love a person with nobody). season five has four members, comprising of Pao – Borworn Atchararattanasopon (bass), Jay -- Ekpol Satirakorn (tenor), Aek -- Sudkhate Jungcharoen (tenor), and Jug -- Sirodom Lorgunpai (baritone).

season five's music style is also harmonized with Yamaha's upcoming marketing activity that one of its “seasons of life” album namely – Everyday is SunDay – contains lyrics, describing traveling, positive thinking and doing every day as Sunday. Selected as a main theme, this song will be used for doing a fully-integrated marketing from producing into a music video in which the four choirboys join acting in riding Yamaha FINO to several interesting tourism spots towards disseminating it to customers via free TV, cable TV and radio channels.

Besides, Soungsuda said that Yamaha would give happiness to its customers by offering exclusive and VIP concerts in everywhere it conducts the roadshow events in 5 provinces nationwide. However, the concerts to be performed by season five are limited to the lucky members of the FINO family only 150-200 seats.

She said the “Everyday is SunDay with FINO” activity would debut on December 1 and the road shows will be conducted during December 24-26, 2009, starting from Chiang Mai province. FINO members in Chiang Mai. The customers would be able to ask for more information at yamaha website and yamaha square nearby. Besides, the FINO customers will be able to win the ticket for this exclusive concert through many special activities at the academic institutes and several local radio stations that Season Five will have an closely interviwed with and giveaway the tickets to the winners.

“We want to reward our FINO clients for all the supports by offering special quality music with the show that closes to the audience will make our clients impressed with the new different experience. In addition, the clients will receive a package of accommodations in where the concerts are taken place. We expect this campaign will satisfied all FINO customers as well as increasing new customers at the same time,” said Soungsuda.

“For the road shows in five provinces, five regions, she said it would serve demands of both old and new customers. This would also reinforce the FINO image, ranking the number one of the automatic motorcycle market with unique marketing that can respond all the customers' needs. We expect this marketing activity will help restore the FINO customers' confidence that FINO is not just a motorcycle, but more than that. What we give the customers is lifestyle in the FINO style, being shown under the “My Fino … My Experience” slogan,” said she.

Saturday, November 21, 2009

Phuket International Boat Show To Generate Over 7 Billion Baht For Marine Tourism

Phuket is Asia’s Marine Hub and to become Monaco of Asia.

The organizers of the Phuket International Boat Show together with the Thailand Convention & Exhibition Bureau (TECB) today announced plans for the 2010 event to be held 7-10 January in Phuket at Royal Phuket Marina.


Now in its seventh year, the Phuket International Boat Show continues to grow and expand, promoting marine tourism and attracting more international exhibitors and visitors each year.

Launched in 2003 at a time of rapid growth in marine tourism in the region, the Phuket International Boat Show now leads the way in promoting Phuket’s marine facilities to the world. Through business-generated by exhibitors, the Phuket International Boat Show contributes over 7 Billion Baht to Phuket’s marine tourism industry each year.

Phuket has five operational marinas, over 1,000 ‘resident’ yachts, and attracts approximately 300 international yachts and over 30 superyachts each year. Combine some of the most modern marina facilities in Asia and the growth in multi-million dollar properties on the Island, and it’s clear to see that Phuket has become the Asian playground for the wealthy and cements Phuket’s reputation as the Monaco of Asia.

The Phuket International Boat Show is a key contributor driving the growth of Phuket’s marine tourism by approximately 10% year-on-year. The Phuket International Boat Show is the biggest marine show in the region and has a proven track record with sales successes and strong visitor numbers for seven consecutive years.

Mr. Andrew Dowden, General Manager of Informa Yacht Group, the organizer of Phuket International Boat Show said that the show is the biggest international boat show in terms of the on-water display and that despite the global economic downturn, the show continues its popularity with confirmation of many new brand yachts exhibiting, increased international exhibitor presence and two superyachts attending from Europe - a 32 metre Mangusta and a 26 metre Pershing.

”Marine tourism in Asia continues to grow with many international marine businesses now looking to expand into Asia. Phuket is ideally located geographically, has good support structure and many modern marina facilities, which will combine to make Phuket the Marine Hub of Asia,” Mr. Dowden said.

“Phuket is perfectly geared to the needs of the yachting industry and tourists alike, and offers an unmatched diversity of leisure opportunities to suit everyone. With pristine natural beauty and two

brand new marinas, Phuket is ideally positioned as a hub for regional marine events such as Phuket International Boat Show 2010,” said Supawan Teerarat, Exhibition Director, Thailand Convention and Exhibition Bureau. “TCEB is proud to be able to lend our support and backing to this premier regional

marine and lifestyle content and we are confident that this will fortify and enable Phuket to host large-scale events in the future.”

The 2010 show is expected to attract over 90 local and international exhibitors and over 5,000 visitors and international High Net Worth Individuals.The show’s exhibitors include a large variety of marine tourism products and services as well as yacht brokers, luxury watch makers, luxury real estate and other lifestyle products, from Phuket, Thailand and around the world.

The Phuket International Boat Show is an example of a successful international event hosted in Thailand that contributes to and helps to drive Thailand’s MICE industry. “This year, Thailand’s MICE industry is expected to attract half a million business visitors, with projected revenues of approximately THB 41 billion, and in 2010 we expect the sector to grow by up to 15%, demonstrating the buoyant long-term prospects,” said Supawan.

An exciting new development in 2010 for the Phuket International Boat Show is a series of seminars on maritime safety. Organized by the Human Development Forum Foundation, a number of international speakers will chair discussions on various aspects of maritime security issues.

A Bangkok Preview of the Phuket International Boat Show will be held 6 – 8 November 2009 at the Pan Pacific Hotel in the White Room. This will include a select number of exhibitors and give Bangkok residents a small taster of what will be on offer at the Phuket International Boat Show in January next year. The Bangkok Preview is open to the public and entry is free.

The Phuket International Boat Show is supported by the Thailand Convention and Exhibition Bureau with support and enthusiasm from the Tourism Authority of Thailand and the Sports Authority of Thailand. Co-Sponsors include the Tourism Authority of Thailand and Horus Watches, with Pan Pacific Hotel as Official Supplier. Media Partners include 91.5FM, Asia Pacific Boating, Asia Spa, China Boating, Director, International Herald Tribune, Jet Asia Pacific, Luxury Properties, Millionaire Asia, Newspaper Direct, Phuket Gazette, Prestige Thailand and The Nation.

The Phuket International Boat Show will be held January 7-10, 2010 at Royal Phuket Marina.
For more information, visit www.phuketboatshow.com.
Notes to editor
About Phuket International Boat Show

The inaugural PIMEX took place in December 2003. Phuket, with its rapidly expanding marine industry and a healthy property market was already established as one of the world’s prime leisure destinations and a favourite with those seeking to relocate to a better lifestyle. Shortly after this first show the import duty on boats was reduced to zero as the government quickly realised the potential of this high end sustainable tourism.

The show will display on 2,500 square metres of air-conditioned exhibition space and around 45 on-water displays in a “working” marine environment. There are over 2,000 trade visitors and 2,000 members of the public – all the main players from the marine industry, property and lifestyle industry to exhibit at the show each year.
About Informa Yacht Group

Informa Yacht Group a leading events organizer recently acquired PIMEX from Andaman Marine Consultants and has appointed AMC as the management company for the show. Informa also own The Monaco Yacht Show, The Superyacht Cup in Palma and in Antigua, Abu Dhabi Yacht Show, and the World Yacht Racing Forum. Its parent company, Informa PLC, also organizes over 10,000 exhibitions and conferences worldwide through its subsidiary IIR Exhibitions.

Thursday, November 12, 2009

INSPIRATIONAL LIVING

       Intukarn GajaseniSirisant brings Martha Stewart s Midas touch to the Thai edition of Martha Stewart Living writes Samila Wenin
       Intukarn Gajaseni Sirisant may be better known as an Isabella Bird-type than a Mrs Dalloway, as evidenced in the myriads of postcards collected from numerous places she's visited all over the world - a passion that earned the 41-year-old beauty over half a decade-long editorship post at Honeymoon & Travel magazine. Those who have not known the other side of Intukarn frowned when she took up the editor-in-chief post for the newly launched Martha Stewart Living Thailand.
       "Travel is my passion and I used to travel a lot. But I have this domestic side the Martha Stewart side - and it's my daily life," she said.
       Those close to her remember Intukarn as an excellent cook. She used to work as contributing editor for the culinary website Pai-Kin-Khao (Let's Go Eat), won a cooking contest and also co-wrote a culinary book titled,Spice of Life: The Recipes & Cooking Culture of Thailand , with renowned food stylist-columnist Ekarin Yusuksomboon.
       "The magazine is pretty close to who I am and my lifestyle, and I believe this would make it easier for me to understand what it's trying to present to readers," she explained.
       "Martha Stewart Living is a magazine for women who are interested in cooking,entertaining guests, home-keeping and doing crafts. I love to cook and entertain my friends with my home-cooked meals on the weekends. And that's why I said yes right away when I was offered the job. It's a very good opportunity."
       As part of the preparations for the launch of Martha Stewart Living Thailand, Intukarn,along with Post International Media Managing Director Siri Udomritthiruj, sales manager and art director flew to Martha Stewart Living Omnimedia's headquarters in New York to undergo training. Visiting the empire of the domestic queen is, as Intukarn reflected, both practical and inspirational. For example, the beautiful office that overlooks Hudson River boasts a large kitchen for the cooking team to try recipes and deliver the freshly-cooked dish to the studio for a photoshoot right from the stove.
       "What I have learned is that those who work here always go into great detail. They are real experts in the field and not just writers who go to interview experts. The crafts editor, for example, has innumerable materials stored in her office so that she can come up with and work on new ideas all the time. As for the food section, we have learned that each recipe has to be tried and tested by experts several times before it appears in the magazine."
       The team also has to work closely with headquarters. With the current content comprising of picked-up stories from the US edition and local stories -at the proportion of 80 to 20 percent - the Thai editorial team is required to send the content line-up to headquarters for approval.
       "The condition set for me is that, no matter what we do, the magazine has to stick to the Martha Stewart Living character.It has to be Martha and not any other woman. There are three key points in the framework we have to bear in mind. First,the stories are accessible for Thai readers.Second, each issue must come in a harmonious colour tone that is pleasing to the eyes for readers. Finally, you need to have a well-proportioned combination of stories to ensure the flow of content."
       Despite a large number of home, cooking and decoration magazines dominating local magazine racks, Intukarn remains confident that Martha Stewart Living Thailand will be able to secure its place in the publishing industry. Using her own experience as an example, she said that, unlike other home and decoration magazines which mostly feature content with respect to global trends,Martha Stewart Living does not pay heed to trends and instead offers ideas and tips that are timeless."I've been a fan of the magazine even before I became editor. I often borrowed ideas from it and never trashed a copy. When I was offered the job,I went back to the old issues and found that those ideas and recipes can be used even today. It's more like a reference book for dreamers and doers."

Magnificent seven

       In the most important, most revered event since the invention of the brontosaurus trap,Microsoft shipped the most incredibly fabulous operating system ever made; the release of Windows 7 also spurred a new generation of personal computers of all sizes at prices well below last month's offers.The top reason Windows 7 does not suck: There is no registered website called Windows7Sucks.com
       Kindle e-book reader maker Amazon.com and new Nook e-book reader vendor Barnes and Noble got it on; B&N got great reviews for the "Kindle killer"Nook, with dual screens and touch controls so you can "turn" pages, plays MP3s and allows many non-B&N book formats, although not the Kindle one;Amazon then killed the US version of its Kindle in favour of the international one, reduced its price to $260(8,700 baht), same as the Nook; it's not yet clear what you can get in Thailand with a Nook, but you sure can't (yet) get much, relatively speaking, with a Kindle;but here's the biggest difference so far,which Amazon.com has ignored: the Nook lets you lend e-books to any other Nook owner, just as if they were paper books; the borrowed books expire on the borrower's Nook in two weeks.
       Phone maker Nokia of Finland announced it is suing iPhone maker Apple of America for being a copycat; lawyers said they figure Nokia can get at least one, probably two per cent (retail) for every iPhone sold by Steve "President for Life" Jobs and crew via the lawsuit,which sure beats working for it -$6 (200 baht) to $12(400 baht) on 30 million phones sold so far, works out to $400 million or 25 percent of the whole Apple empire profits during the last quarter;there were 10 patent thefts, the Finnish executives said, on everything from moving data to security and encryption.
       Nokia of Finland announced that it is one month behind on shipping its new flagship N900 phone, the first to run on Linux software; delay of the $750(25,000 baht) phone had absolutely no part in making Nokia so short that it had to sue Apple, slap yourself for such a thought.
       Tim Berners-Lee, who created the World Wide Web, said he had one regret:the double slash that follows the "http:"in standard web addresses; he estimated that 14.2 gazillion users have wasted 48.72 bazillion hours typing those two keystrokes, and he's sorry; of course there's no reason to ever type that, since your browser does it for you when you type "www.bangkokpost.com" but Tim needs to admit he made one error in his lifetime.
       The International Telecommunication Union of the United Nations, which doesn't sell any phones or services, announced that there should be a mobile phone charger that will work with any phone; now who would ever have thought of that, without a UN body to wind up a major study on the subject?;the GSM Association estimates that 51,000 tonnes of chargers are made each year in order to keep companies able to have their own unique ones.
       The Well, Doh Award of the Week was presented at arm's length to the United Nations Conference on Trade and Development; the group's deputy secretary-general Petko Draganov said that developing countries will miss some of the stuff available on the Internet if they don't install more broadband infrastructure; a report that used your tax baht to compile said that quite a few people use mobile phones but companies are more likely to invest in countries with excellent broadband connections; no one ever had thought of this before, right?
       Sun Microsystems , as a result of the Oracle takeover, said it will allow 3,000 current workers never to bother coming to work again; Sun referred to the losses as "jobs," not people; now the fourth largest server maker in the world, Sun said it lost $2.2 billion in its last fiscal year; European regulators are holding up approval of the Oracle purchase in the hope of getting some money in exchange for not involving Oracle in court cases.
       The multi-gazillionaire and very annoying investor Carl Icahn resigned from the board at Yahoo ; he spun it as a vote of confidence, saying current directors are taking the formerly threatened company seriously; Yahoo reported increased profits but smaller revenues in the third quarter.
       The US House of Representatives voted to censure Vietnam for jailing bloggers; the non-binding resolution sponsored by southern California congresswoman Loretta Sanchez said the Internet is "a crucial tool for the citizens of Vietnam to be able to exercise their freedom of expression and association;"Hanoi has recently jailed at least nine activists for up to six years apiece for holding pro-democracy banners. Iran jailed blogger Hossein "Hoder" Derakshan for 10 months - in solitary confinement.